Senior Content Writer

About the role

We are hiring a Sr. Content Writer to join our marketing team in Ahmedabad. You will own the content that brings qualified traffic to cmsMinds and positions us as the WordPress agency that mid-market and enterprise buyers trust. That means long-form blog posts targeting real search demand, service landing pages that convert, client case studies that show how we work, and thought leadership pieces that carry our founders' and engineers' expertise. You need to be able to research a technical topic, interview a subject matter expert, and turn that into a piece that ranks, reads well, and moves a buyer closer to reaching out. This is not a content mill role. Every piece you publish has your name and our reputation behind it.

What you will do

• Research, outline, and write SEO-driven blog posts targeting WordPress, WooCommerce, and web development topics. Every post starts with keyword and SERP analysis before a single word is drafted.
• Write and maintain service landing pages and industry vertical pages that speak to buyer problems, present our approach, and drive contact form submissions.
• Develop client case studies from project data, client interviews, and internal team input. Turn delivery outcomes into stories that demonstrate expertise to prospective buyers.
• Draft thought leadership content for the founder and senior engineers. Capture their voice and technical perspective in articles, LinkedIn posts, and contributed pieces.
• Edit and QA all published content for accuracy, tone, grammar, and SEO alignment before it goes live. Maintain our content guidelines and style standards.
• Track content performance using Google Search Console, Ahrefs, and Google Analytics. Identify what is working, what is decaying, and where the next opportunity sits.
• Collaborate with the design team on visual assets, infographics, and content layouts that support each piece you produce.

What we are looking for

• 5 to 8 years of experience in content writing or content marketing, with a strong portfolio of published long-form content. Agency or B2B SaaS background preferred.
• Proven SEO writing ability. You understand keyword research, search intent, on-page optimization, and how to structure content that competes in organic search. You can show pages you have ranked.
• Ability to write about technical topics (WordPress development, WooCommerce, web performance, migrations) in a way that is accurate and accessible without dumbing it down.
• Experience conducting subject matter expert interviews and turning raw technical input into polished, publishable content.
• Strong editorial judgment. You can self-edit ruthlessly, spot weak arguments, and rewrite until the piece earns its publish date.
• Working knowledge of content tools: Google Search Console, Ahrefs or Semrush, Google Analytics, and a CMS (WordPress experience is a plus, not a requirement).
• Excellent written English with a natural, human tone. No filler, no fluff, no recycled phrases. Every sentence earns its place.

Nice to have

• Direct experience writing for a web development or digital agency. Understanding how agencies sell services makes your content sharper from day one.
• Familiarity with WordPress as a CMS. Being able to publish, format, and optimize your own posts in WordPress saves a round trip with the dev team.
• Experience writing case studies or whitepapers that were used in the sales process, not just published for SEO.
• Understanding of E-E-A-T principles and how Google evaluates content quality, authorship, and topical authority.